jonkamal.com
A custom site and brand basics for a one-person project. Built from scratch, handed off with the source files.
Visit site →A real website and brand systemyou actually ownkeepdriveshapesteer.
Is this you?
Two kinds of clients walk through the door.
Studios
"I'm building something of my own. Could be a practice, a studio, a project I've been sitting on for a while. I want a real website I can take with me when the platform that built it stops working for me."
Labs
"I know AI is the leverage. I see what other operators are doing with it. I don't have the time to figure out what would work for me, and I don't have the technical language to ask the right questions on my own."
Selected work
What's shipped, what's next.
Studios · Brand & Web
Three engagement shapes for the brand-and-web work.
Click a tier to see what ships. Every engagement starts with a 15-minute discovery call. Payment plans split across milestones. Add-ons get quoted per engagement.
01
Starter
A small site with the brand basics.
Best for launching something fast. One to three pages, a wordmark, the brand basics, and the technical setup handled.
From $2,800
Click for what ships →
Site
- →1–3 page custom site
- →Legal pages (privacy, terms) drafted
Brand
- →Wordmark logo + one variant
- →Color & type system
- →Brand identity doc + one-pager reference
- →Favicon, social cards, email signature
Setup
- →SEO/AEO basics: meta, sitemap, schema
- →Hosting setup on your own account
- →Edit-with-AI handoff doc + walkthrough
- →Source files on handoff
Where most land
02
Standard
A bigger site with the brand and the social system.
Where most clients land. Everything in Starter, plus more pages, a fuller logo system, and the reference docs you need to show up on social without thinking about it every time.
From $5,500
Click for what ships →
Everything in Starter, plus:
Site
- →4–5 pages instead of 1–3
Brand + social
- →Full logo system (6–8 variants, SVG + PNG)
- →Social setup card (bios, profile direction, link-in-bio)
- →Post template reference (one set per content pillar)
Setup
- →SEO/AEO intermediate: on-page optimization, keyword map, internal linking
03
Premium
The full picture, ready on day one.
For people who want everything from the start: site, brand, social toolkit, and the small stuff (business cards, intake forms) already shipped.
From $8,500
Click for what ships →
Everything in Standard, plus:
Site
- →6–8 pages instead of 4–5
Brand + social
- →Full logo system (10 variants, SVG + PNG)
- →Social toolkit: post templates, caption guide, 25-post starter kit, 30-day calendar
- →Business card + intake form templates
Setup
- →SEO/AEO advanced: AEO/LLM optimization, content strategy, structured data
- →Self-Edit Setup: a small CMS so you can update copy in a visual editor
- →Training session (1 hr, recorded)
Labs · AI & Automation
Two ways into the AI work. Same handoff rules.
Most engagements start with a Diagnostic and go from there. Ops Workflow is the productized build. Anything else (content systems, internal tools, custom workflows) gets scoped after a Diagnostic. Every engagement has a written scope before any work begins.
01
Diagnostic
A short call to figure out if AI is even the right move.
For practices that aren't sure AI is worth the investment yet. I look at how you actually work and tell you honestly where AI would help. If you book another engagement within thirty days, the $750 credits toward it.
$750
- →90-minute call where I dig into how your day actually runs
- →Written read, three to five pages, with the opportunities ranked
- →A short tool list with rough monthly costs
- →$750 credit toward your next engagement if booked within thirty days
- →See what a Diagnostic delivers
Click for what ships →
02
Ops Workflow
The admin you're already doing, automated.
For the small repetitive work that's eating your evenings: intake routing, scheduling glue, invoice follow-ups, meeting notes to action items, weekly reports. Two weeks, end to end. You leave with working automations and a runbook you can read on your own.
From $3,500
Click for what ships →
- →Discovery: which manual loops actually deserve automation
- →3–4 working automations (Zapier, n8n, or Make)
- →Claude Projects for the human-judgment steps
- →Tool connections to what you already use (email, calendar, notes, documents)
- →Written runbook + walkthrough video
- →If you want help later, you rebook. No monthly retainer.
&
Anything else
Scoped after a Diagnostic.
Content systems, internal tools, custom workflows. Built from the Diagnostic read, priced for what's actually getting built. Not a fixed package.
Most-asked questions
How long does a Studios engagement take?· Studios
Starter ships in about a week. Standard runs around two weeks. Premium is three to four weeks depending on scope. I take on one Studios project at a time so you get my full attention.
Do I really get the source code?· Studios
Yes. You get real HTML, CSS, the brand files, the fonts, and a written handoff document. The whole package is portable. Host it on any service you want; if you ever switch providers, the site comes with you.
How is Labs different from hiring an AI agency?· Labs
I'm one person. In a different life I product-manage an AI platform serving thousands of users daily; this consulting practice runs alongside that. When you reach out, you talk to me directly. Every engagement has a written scope before any work begins, and the deliverables match it. Retainers that drift are how this kind of work gets a bad name.
What kinds of AI builds do you take on?· Labs
The productized version is Ops Workflow: automating the repetitive admin you already do. Beyond that, common shapes that come out of a Diagnostic include Claude hooked into the tools you already use, workflows that draft content in your brand voice, and internal tools with Claude as the engine. The kinds of things I don't take on: production agent engineering, custom-GPT chatbots on marketing sites, anything with SLA-level uptime requirements.
Who's a good fit for either arm?
Small studios, one-person practices, solo professionals (lawyers, accountants, therapists), pre-product founders, and operators trying to automate ops. The common thread: people who want a finite engagement that ships, with no expectation of becoming a forever-vendor.
Can I do both arms in one engagement?
Yes, and it's often the right shape. A brand plus a site plus a Claude setup (or one workflow automation) can ship as a single combined engagement. I price what's actually getting built, which usually comes in lower than the two tier prices added together.
Let's talk.
Book a 15-minute call to see if there's a fit, or write me directly.